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5 Important Rules in Website Design
When it comes to your website, extra attention should be paid to every minute detail to make sure it
performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make
sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very
beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty
vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them
the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be
wasting valuable website real estate. Instead, provide more valueable content and weave relevant
affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to
buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will
know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If
your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which
part of the site they are in at that moment. That way, they will be able to browse relevant information or
navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon
ship"!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure
they're not annoyed by some audio looping on and on on your website. If you insist on adding audio,
make sure they have some control over it -- volume or muting controls would work fine.
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